LEGO has officially pulled the curtain back on its first wave of Avengers: Doomsday sets, and the lineup looks built to hit several different corners of the Marvel audience at once. The reveal centers on five sets tied to the upcoming film, ranging from a compact BrickHeadz four-pack to a display style Doctor Doom bust and a multi-level New Avengers Tower playset. The announcement was first laid out in full product detail by The Brick Fan, while Jay's Brick Blog highlighted the stronger than usual minifigure selection and Brick Fanatics framed the wave as an early hint at the movie's bigger unanswered story beats.
The full range includes 40880 Avengers: Doomsday Heroes & Villain at 467 pieces for $39.99, 76345 Doctor Doom Bust at 379 pieces for $49.99, 76347 Avengers: Doomsday Quinjet at 433 pieces for $59.99, 76348 Epic Battle: Avengers: Doomsday at 846 pieces for $99.99, and 76352 Doomsday New Avengers Tower at 954 pieces for $109.99. According to the product details carried by The Brick Fan, the Doctor Doom Bust arrives first on September 1, 2026, while the other four sets are scheduled for October 4, 2026.
The most interesting part of this wave is how clearly LEGO seems to be spreading the same movie across different collecting habits. If you want a straight display piece, 76345 Doctor Doom Bust is the obvious anchor. The set recreates Doom with a pedestal, a nameplate, a minifigure, and more character specific styling than Marvel busts sometimes get, including a repositionable neck and jaw plus fabric elements for the hood and cape. For many collectors, that alone may end up being the surprise standout because it gives the villain a premium presentation without moving into the much larger and more expensive end of the shelf.
At the playset end, 76352 Doomsday New Avengers Tower looks like the broadest package. The four level structure includes a lab, landing pad, detention area, control room, and a ground floor reception setup, plus a roster that mixes Doctor Doom with Yelena, Red Guardian, Bucky Barnes, Human Torch, and Sentry. That combination matters. Even before the movie lands, the set is signaling which characters LEGO expects fans to care about most, and that is exactly why Brick Fanatics treated the reveal as more than a routine product drop. Movie tie-in sets often telegraph alliances, locations, and confrontations long before a plot synopsis says much of anything.
Jay's Brick Blog also pointed to the minifigure lineup as a real strength across the range, and that reads like a fair call. 76348 Epic Battle: Avengers: Doomsday may be the fan favorite for that reason alone. The set pairs Doctor Doom, Magneto, Thor, Nightcrawler, Mystique, and Mister Fantastic with a brick built Sentinel that can be posed for display or action. That is a busy, ambitious character mix for a sub $100 set, and it gives LEGO Marvel collectors several figures with immediate shelf appeal instead of treating the lineup as an afterthought.
The other two releases round things out in smart ways. 76347 Avengers: Doomsday Quinjet offers a more accessible vehicle set with Cyclops, Doctor Doom, The Thing, and Captain America, while 40880 Avengers: Doomsday Heroes & Villain turns Gambit, Thor, The Thing, and Doctor Doom into a single BrickHeadz pack. That spread keeps the line from feeling repetitive. Instead of five versions of the same battle, LEGO is covering display, vehicles, army building potential, younger fans, and character collectors in one sweep.
What makes the reveal notable is not just that Avengers: Doomsday now has an official LEGO presence, but that the first wave already feels more targeted than many recent Marvel assortments. There is a clear villain centerpiece, a large ensemble action set, a substantial location build, and enough unusual character representation to make longtime collectors pay attention. If the finished film can support the same level of momentum these sets suggest, LEGO may have found one of its strongest Marvel launch windows in a while.
Sources: The Brick Fan, Jay's Brick Blog, and Brick Fanatics.
